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Website Redesign and Development Case Study

Pacific Flying Club

Global Vegetarian: Spice Inspired Kitchen
Global Vegetarian: Spice Inspired Kitchen

The History

Pacific Flying ClubĀ was formed in 1965 as the Canadian Pacific Airlines Employees Flying Club. Since 1985, the Club has been located at Boundary Bay Airport, one of the busiest general aviation airports in Canada.

The Challenge

Company's original website was more than 15 yearsĀ old and needed a major overhaul. Two main issues needed to be addressed:Ā 

  1. Subscriptions to all courses have been done the "old fashion way", on paper.Ā Automatization of subscription process needed to be developed.
  2. The old website had a "tired Look and feel". A redesign of PFC's brand was needed to work flawlessly on desktop as well as on mobile.Ā 

TheĀ Process

The platform for the subscription process needed to be established first. Customization, script and code writing was next, followed by extensive testing. New architecture and navigation were developed at the same time, and once approved the graphic design followed. Have a look at the website here Pacific Flying Club.

Marketing

Much needed organic traffic to the website was achieved using Social Media posting on Facebook, Instagram and Youtube. This was followed by Social Media advertising campaign as well as email marketing.

Web pages samples

1. Available courses.

2. Getting started.

3. Training – BCIT Airline & Flight Operations Program.

Are we a good match for your needs? If yes, please click the button below to schedule a complimentary call. 

1. YOUR FREE NO OBLIGATION SESSION

  • Book your complimentary call with me.
  • We will identify your needs and your priorities.

2. YOUR CUSTOMIZED PACKAGE

  • I will customize one of our 3 main packages, or
  • We may decide that a VA (Virtual Assistant) approach works better for your needs.

3. WORKFLOW & COMMUNICATION

  • Once the work starts, you will receive regular updates.
  • If VA option is selected, a detailed time-tracking of performed tasks will be also supplied.

So don't delay, start today with a free consultation. Even if we don't work together, you will benefit from the call.

 

BOOK A FREE CONSULTATION HERE

Parkash Bains, Global Vegetarian

I wanted to have our new website for vegetarian recipes designed. I contacted this website design company, Poissy Design. Andre made an amazing website for us. The design is great, they developed all aspects of the website as well as the online course. Poissy Design gave us exactly what we were looking for: Graphic design, web development and customer service. I would highly recommend their team!!

Avyn Duimel, Pacific Flying Club

We partnered with Andre in May 2021. Since then, we have launched our new website and received great feedback from our members. Throughout the process, Andre was easy to communicate with and welcoming to our ideas and requests. Once the site was live, they responded quickly and acted when needed.