Kajabi Design and Development Case Study
Halford Consulting Redesign
The History
Halford.co is a brand known for its premium offerings, needed a website redesign to enhance user experience, improve navigation, and align with its updated branding. The previous website lacked visual clarity, suffered from a cluttered layout, and had a navigation structure that made it difficult for users to find key information.
The Challenge
- Outdated visual design
- Complicated navigation that made it difficult for users to explore the website intuitively.
- Lack of white space, leading to a cluttered and overwhelming layout.
- Inconsistent typography that affected readability
The Process
1. New Look & Feel
- A sleek, contemporary design was implemented to align with the brand’s identity.
- High-quality imagery and strategic layout choices created a more engaging user experience.
2. Intuitive Navigation
- A more structured and simplified menu improved accessibility.
- Clear call-to-action buttons guides users
3. More White Space
- Generous spacing between elements improved readability and reduced visual clutter.
- A clean, open design allowed content to stand out effectively.
4. Simplified Typography
- A consistent and modern font selection was introduced to improve readability.
- Clearer text hierarchy helped users navigate information more easily.
Before & After
The transformation from the old design to the new website highlights the effectiveness of these improvements. The new website is now a visually appealing, user-friendly, and brand-aligned digital platform.
Results
- Improved user engagement with a clearer content layout.
- Enhanced navigation, leading to a smoother browsing experience.
- A modernized brand presence that better reflects Halford.co’s identity.
- See the website here halford.co
If you'd like to see if we are a good match please click the button below to schedule a complimentary call.
1. YOUR FREE NO OBLIGATION SESSION
- Book your complimentary call with me.
- We will identify your needs and your priorities.
2. YOUR CUSTOMIZED PACKAGE
- I will customize one of our 3 main packages, or
- We may decide that a VA (Virtual Assistant) approach works better for your needs.
3. WORKFLOW & COMMUNICATION
- Once the work starts, you will receive regular updates.
- If VA option is selected, a detailed time-tracking of performed tasks will be also supplied.
So don't delay, start today with a free consultation. Even if we don't work together, you will benefit from the call.
BOOK A FREE CONSULTATION HERE

Jane Halford, Halford Consulting
Andre has been a dream to work with on two significant projects. He listens attentively to understand your needs, creates practical solutions, and his visual designs are stunning. He is my first choice for future projects (websites and visual brand design).